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Textron's vision is to become the premier multi-industry company, recognized for our network of powerful brands, world-class enterprise processes and talented people.
Our strategy is to create superior shareholder value by building world-class competencies in:
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Enterprise Management - building, deploying and leveraging world-class operating capabilities through a focus on customers, people and processes.
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Portfolio Management - identifying,
selecting, acquiring and integrating the right
mix of businesses that will drive higher performance
while benefiting from our Enterprise Management
capabilities.
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This element of our strategy has three facets:
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making our customers successful;
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attracting and developing talented people;
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implementing world-class processes to enhance productivity and innovation.
Indeed, "customers, people, process" has become a Textron mantra. Our performance will be only as good as our commitment and ability to help customers succeed. And we will only help customers succeed if we have the right people and processes in place.
We are dedicated to delivering a superior customer experience. Each Textron brand has a unique position and relationship with its customers, and we are committed to helping those brands and relationships flourish with innovative, market-leading solutions and a relentless enterprise-wide focus on meeting current and future customer needs.
Our Customer Leadership initiative centers on the principle that financial results are simply a barometer of how effectively and efficiently a company is generating customer and employee value. By strengthening such capabilities as market and customer segmentation, value pricing, market-based strategic planning, customer satisfaction and loyalty measurement, and product lifecycle management, we aim to accelerate our organic revenue growth.
Our powerful brands continue to lead their industries with technological innovation, anticipating customer needs before they happen. Our commitment to new product development does not fluctuate widely with the business cycle. Rather, it is the foundation of our dedication to our customers.
 Another critical element of our Enterprise Management strategy is to attract, develop and retain exceptionally talented people - high achieving, passionate and accountable. They underpin our ability to achieve industry-leading operating performance, nurture strong customer relationships and drive growth into the future. We are improving the capabilities of employees at all levels, assessing and aligning our people and charting development plans to help them achieve their personal best.
Our third focus within Enterprise Management is to develop world-class processes that will drive long-term productivity and profitability. Step by step, we are re-engineering core processes to achieve industry-leading performance.
Textron Six Sigma
We have adopted a disciplined, data-driven approach to problem-solving and performance improvement. In addition to the traditional Six Sigma elements of Variation Reduction and Design for Six Sigma, Textron's approach includes the discipline of Lean Manufacturing –- most commonly known through the Toyota Production System. This unique combination of all three disciplines makes Textron Six Sigma a more comprehensive, continuous improvement program than those with similar names implemented by other companies.
Supply Chain Management
We are building competitive advantage by addressing all aspects of the supply chain – from raw materials to after-market service. Across the enterprise, we are leveraging our purchasing, increasing our level of global sourcing from low-cost regions, and optimizing our manufacturing footprint. We are also focused on building strong talent and material savings processes as well as driving a broader implementation of the Lean systems, processes, and tools of Textron Six Sigma to achieve more dramatic improvement within our manufacturing operations.
Shared Services
We are creating internal shared service organizations to assist our businesses at a lower cost and with greater speed and efficiency than a traditional decentralized model. These shared services include Human Resources, IT and Finance, all of which are offering the benefit of common services and resources across our diverse businesses.
As a multi-industry company, our ability to maintain the right mix of businesses is critical to success. Whether it's acquisitions or divestitures, portfolio management – the second prong of our strategy – is an indispensable component of multi-industry leadership.
We continue to hone our ability to identify, research, select, acquire and integrate companies, and have developed a set of rigorous criteria to guide decision-making. We continuously look to enhance and reshape our portfolio by divesting non-core assets and acquiring branded businesses in attractive industries with substantial long-term growth potential. By the end of the decade, we aspire to have a streamlined portfolio of leading branded businesses, each profitably generating $1 billion or more in annual revenue.
The execution of our strategy will be measured by the growth rate of Textron's intrinsic value and the highly correlated metric of total shareholder return. Our ability to maintain top-quartile performance over an extended period of time will demonstrate our success in becoming the premier multi-industry company.
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