Not only are our brands known around the world, but these brands stand behind products that are truly world-class: From Cessna aircraft and E-Z-GO golf cars to Bell helicopters and Textron Systems armored security vehicles. Our marketing professionals guide the development and execution of marketing and sales plans that strengthens our brand position and increases our competitive advantage.
Textron’s marketing teams collaborate with members of other departments within their business units to leverage information about customers that ensure their satisfaction and loyalty, research the activities of our competitors and assess the dynamics of the marketplace. This requires experience in implementing and interpreting marketing performance metrics that support the business goals and identifying effective new marketing and sales tactics.
Working with all of these stakeholders means that you must effectively communicate with a range of audiences, including customers, channel partners and internally with senior-level executives as well as cross-functional teams.
You will have opportunities to grow your marketing and business acumen and advance your career through a variety of educational opportunities, including coursework through Textron University. For marketing executives, the Growth Leadership Program at Ohio State University is an opportunity to build an expertise in the core marketing processes and tool that are used across Textron.
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Understanding and identifying market and customer needs (segmentation)
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Creating market strategy to position our solutions
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Managing market offerings (value pricing)
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Working with the sales team and developing sales channels
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Measuring satisfaction and performance in the marketplace
• Brand Manager • Channel Marketing Manager • Product Manager • Market Research Analyst • Marketing Communications Manager • Marketing Manager • Trade Show Manager
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