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To Our Shareowners, Employees and Customers:
2001 was a challenging year. It was also a year marked by decisive, strategic steps forward.
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In many ways, 2001 was the most challenging chapter in Textron's 80-year history.
The U.S. economy entered its first recession since 1991, and the impact of the weakening
economy was evident in the results of many global corporations. At Textron, these events,
compounded by operational issues at several of our business units, resulted in a
disappointing year.
Despite these challenges, we took decisive steps to advance the
strategic framework we outlined in last year's report and are actively transforming
our company into a networked enterprise of globally strong businesses and powerful
brands in attractive industries. Our businesses also implemented operational
improvements, cost reductions, and new product innovations. Notable achievements
of 2001 included:
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Bell Helicopter continued to develop its V-22 tiltrotor program, with nine aircraft scheduled for production and a "return to flight" in 2002.
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Cessna Aircraft delivered a record 313 business jets, exceeding the previous record by 59 aircraft. Also, reinforcing its strategy to expand aftermarket revenues,
Cessna broke ground on two new Citation Service Centers, including the world's largest business jet service facility.
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Kautex
continued to penetrate the growing Asian market, initiating
trial production in its joint venture operation in Hiroshima
in preparation for volume supply of fuel systems to Mazda. Kautex
also won business with General Motors in Shanghai.
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Textron Fastening Systems (TFS) initiated 38 restructuring projects that resulted in savings of $29 million. TFS also finished the year with a $136 million reduction in working capital and cash flow of $201 million.
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Textron Financial Corporation achieved industry-leading performance with its 23rd consecutive year of earnings growth.
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Textron Golf, Turf & Specialty Products signed an exclusive, multi-year agreement with Meadowbrook Golf, the third largest golf course management company. As the clear industry leader, we hold exclusive agreements with eight of the top ten golf course management companies in the world.
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Textron Systems' sophisticated military solutions were widely deployed in Operation Enduring Freedom, resulting in increased demand from the U.S. military as well as growing interest from our allies.
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Customers Always Come First
At the very heart of Textron's transformation is our continued - indeed heightened - commitment
to our customers. Each and every Textron business is intensely focused on activities that deliver
real value to customers - premier service and support, innovative products, increased quality, fully
integrated solutions, and more. Our ability to deliver enhanced value to customers, and ultimately
compelling growth to our shareholders, calls for a change in Textron's basic DNA: Who we are, what
we own, what we do with it, and how we measure our success. Paving the way for this change, we're
initially focusing on our "Four Rs": Restructuring, Reconfiguring, Reengineering, and ROIC
(Return on Invested Capital). These actions will provide the foundation for long-term growth and
success in the future.
Restructuring: First-Year Savings of $124 Million
Our restructuring effort has three primary objectives: right-size our businesses to better reflect
market demand; capitalize on the synergies that exist among the companies we've acquired in recent
years; and position the enterprise to better meet the rising expectations of customers and to grow
as economies begin to rebound. We've completed the first full year of our multi-year restructuring
program, significantly enhancing operating efficiencies and permanently taking out costs. We ended
2001 with restructuring savings of about $124 million (excluding Textron Automotive Trim), which
exceeded our original savings projection of $50 to $70 million. Through our restructuring effort,
we reduced our global workforce by about 5,000 - nearly 9 percent. By the end of 2002, we plan to
close a total of 59 facilities, including 30 manufacturing plants, and achieve a total workforce
reduction of 7,300 employees. Looking ahead to 2003, we expect annual restructuring savings to be
at least $250 million.
Reconfiguring: Strengthening Our Business Mix
We are reconfiguring and strengthening our portfolio to align it with our strategic direction - strong global businesses and powerful brands in attractive industries. To ensure that every
Textron business fits this direction, we have developed new criteria to rigorously evaluate
our existing businesses and future acquisition targets. This comprehensive analysis compares
business characteristics across several categories, such as customer loyalty, brand strength,
industry growth rates, cyclicality and financial performance. With these criteria as our guide,
in 2001 we lessened our dependence on cyclical businesses with declining future growth rates by
divesting our Textron Automotive Trim and Turbine Engine Components businesses, which together
contributed $1.6 billion in annual revenues. Divestitures like these create new opportunities
for us to buy down debt, repurchase shares and reinvest in future growth platforms.
Reengineering: Unleashing the Power of the Enterprise
For many decades, Textron's business model has been to buy and grow strong companies, providing
each business with the financial resources to operate independently. Today, our business model
calls for an additional step: tap into the know-how, talent and resources found at the individual
businesses and leverage these assets across our $12 billion organization. We call this enterprise excellence.
During 2001, we deployed more than 20 cross-functional teams as just one tool in our quest for
enterprise excellence. Case in point: Our Supply Chain Initiative, driven by manufacturing and
purchasing professionals from across the company, is an excellent example of where we are using
councils to develop an integrated and holistic approach to drive out costs and achieve complete
customer satisfaction. As we set the Supply Chain Management wheel in motion, we are already
realizing impressive efficiency gains. Just one year into our strategic sourcing program, we
achieved savings exceeding $100 million in 2001. This is just the beginning. We expect our
supply chain efforts to contribute significantly to our customer satisfaction and financial
performance going forward.
Other initiatives range from dramatically improving our worldwide IT infrastructure to creating a
more cost - effective, company-wide medical plan for our employees. Collectively, our reengineering
initiatives will drive increased shareholder value as we become a more coordinated, efficient
network of companies.
ROIC: Our Key Financial Management Metric
Last year, we adopted ROIC as our primary financial measure of growth and value for our
shareholders. Unfortunately, during 2001 our ROIC slipped to 9 percent, slightly below our
weighted cost of capital. Obviously, this performance is unacceptable and we are committed
to improving ROIC in 2002 through many of the initiatives mentioned in this letter.
Looking forward, we are confident that we will maintain our strong balance sheet and achieve other key financial objectives by 2006:
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ROIC of at least 400 basis points greater than our weighted average cost of capital |
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Organic revenue growth averaging 5 percent per year |
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Segment profit margins greater than 12 percent |
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Earnings per share growth averaging 10 percent per year |
As we continue along the path we've charted, these goals are realistic and achievable.
Textron Six Sigma: The Next Step
We've done much to transform our company in 2001, but 2002 will be a year of wider
and deeper change. As part of our 2002 reengineering effort, each of our business
segments will implement Textron Six Sigma - a rigorous application of the best
elements of the Six Sigma programs developed by many Fortune 100 companies.
Textron has the advantage of learning from those companies that have already
traveled this path - we've learned from their successes and missteps, and have
created a customized program that substantially integrates the proven techniques
of Lean Manufacturing into the core methodologies of Six Sigma. This unique
approach to business improvement has three key objectives: eliminate waste,
reduce variability, and accelerate growth and innovation. Textron Six Sigma
will become an integral part of the way we do business, and will result in
productivity gains, margin improvement, cost reduction, higher ROIC, quality
enhancements, and higher levels of customer satisfaction.
2002: A Year of Focus and Execution
Our entire management team is focused on executing a defined set of individual initiatives
that are already beginning to fundamentally transform our company. These steps - the first of
many - have positioned Textron for a new era of growth as the economy rebounds. Our vision is
clear, and although we have not yet arrived at our destination, it is beginning to come into view:
a networked enterprise of globally strong businesses and powerful brands in attractive
industries. I am grateful for the support of our shareowners, customers and employees in
facing the major challenges of 2001 and helping us create a much stronger Textron in 2002.
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Sincerely,
Lewis B. Campbell
Chairman, President, and CEO
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